Especially when your retail store is located on a busy street with plenty of competitors, knowing how to create and leverage a focal point (something that commands and draws the attention of passers-by) in your window displays is a game-changer.
For example, Paul Smith, a brand known for adding playful colors to otherwise classically-inspired clothing, creates focal points that command attention. In the example below, the colorful zebra is the window display’s focal point, while the classic blue suit is complimentary.
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