1) Display function

First of all, this function is undoubtedly the most basic. All store displays are for better display of goods, thereby stimulating consumers' desire to buy. Therefore, customers should be made to feel the use function and use effect of the goods. This has a strong attracting and inducing effect on most perceptual buyers, and it is easy to make them have a desire to buy faster. This is the effect brought by the display function.

2) Convenient display function

Store display should be easy for customers to choose. Take clothing stores as an example, their convenient functions are:

The same kind of clothing should not be arranged horizontally, but vertically, because it is more convenient for customers to move up and down the line of sight than horizontally;

The patterns, colors, and sizes of similar clothing should be as complete as possible, so that customers can distinguish and choose;

Use lighting and color effectively, try to make clothing eye-catching and artistic.

3) Display attraction function

To impress customers with the dazzling array of products, they must highlight the beauty of the products with novel styles, concise methods, and harmonious colors, otherwise they will be ignored by customers. Only a substantial, clean, tidy, and orderly store display is the basis for customers to build trust and desire to shop.

With the improvement of people's cultural level and income level, the pursuit of comfort and happiness has become the mainstream. Stores should rely on the display and decoration of products to attract customers to stop in front of the store, then enter the store, and then develop interest and associations with the displayed products, and then produce Purchase desire or purchase behavior.

Stores that have conditions can use the window to achieve this, while stores that don't have enough space can use the detailed display of the store to reflect it.