• A limited number of items.• Merchandise big enough to be easily seen.• Merchandise that relates to each other.• The biggest, best item is at eye-level.• Props focus attention to the merchandise, don’t pull it away. Choosing good props like mannequin will attract more attention on your shop and merchandise, so choosing right prop is also very important. 
• You can see into the shop.• Backgrounds are of enough size to add but not overwhelm.• It has a simple color story.When you want to create any display, but particularly window displays to draw shoppers close like a bear to honey, you will keep the shopper in mind - not the merchandise.
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