The advantages to use the adjustable mannequin and ghost mannequin.

The right mannequins can make a world of difference in an apparel store's ability to attract new customers and generate sales. Rather than presenting garments on a rolling rack, you can place them on a realistic human form, to which customers will respond more positively. But with so many different types of mannequins available on the market, how do you know which one is right for your store?

Adjustable Posture

Fixed mannequins live up the namesake by remaining in a stationary, “fixed” position. This means you cannot turn their arms, elbows, legs, etc. Many retail store owners prefer fixed mannequins because they retain their shape. There's no chance of a customer accidentally bumping into a fixed-posture mannequin and changing their shape.

The benefit of having an adjustable-posture mannequin is the ability to change its shape and appearance. If you are tired of looking at the same mannequin week after week but don't want to purchase an entirely new mannequin, you can adjust its posture to create an entirely new appearance. Fixed-posture mannequins are also beneficial for displaying various accessories like hats or umbrellas, as you can adjust the mannequin's arms to make it appear as if they are holding and/or using the accessory

Ghost Mannequins for Product Photos

Do you plan on taking product photos to include on your store's website or in a physical product catalog? The right photos will enhance your store's products by presenting them in the most appealing manner possible, which is why it's important to choose an appropriate mannequin for this task. Snapping photos of shirts hanging on a rolling rack or peg board, for instance, isn't exactly appealing, as it prevents shoppers from seeing how it looks on the human form. Placing the shirt on a mannequin, however, will create a more realistic appearance to which shoppers can relate; thus, boosting sales in the process.

Rather than using just any ordinary mannequin to take photos of your store's apparel and products, you should use an invisible ghost mannequin. Ghost mannequins live up their namesake by creating the impression of an invisible mannequin. The arms, head, legs, and other parts can be easily removed so the garment looks like it's floating in mid air. By making your garments appear to float in the air, you can take phenomenal photos without the distraction of mannequin appendages. These photos can then be used in your store's product catalog, brochure, website, or any other marketing material.