1) Make scenes in the window, emphasizing functionality
The first is the display window. For thick down jackets, its functionality should be emphasized more than fashion. Creating scenes in the window is the best choice.
Like the window below, it uses a sled, a snowboard and a model to create a skiing scene that naturally highlights its warmth..
And as soon as you approach, you will find that the background of the window is made of detailed snow mountains, villains, etc. When customers see a window with perfect details, the price perception of the product will rise.
Only when the window is done will customers be attracted to the store to buy. The magnet point display in the store is the key to stimulate customers to try on.
2) Multi-model display in the store stimulates the desire for trying on
Multi-purpose model display, that is, setting more magnet points. So what is a magnet point? Is the most attractive place for customers in the store. Because it attracts customers to shop like a magnet, it is called a magnet point.
You can combine your house's dynamic line planning to divide the store into different magnet points. It can replace the face, increase the customer's attention rate and try-on rate of the product, extend their passenger flow, and guide customers to visit the entire store.
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