The window is a window to display the brand image, and it is also an important channel for passing on new goods to market and promoting the theme. People know about objective things, 70% rely on the visual, 20% rely on hearing. The display of windows can maximally mobilize the visual nerves of consumers to achieve the purpose of inducing and guiding consumers to purchase.
Before entering the store, consumers must intentionally or unintentionally browse the window. Therefore, the design and promotion of the window have an important influence on the consumer's buying mood. The design of the shop window first highlights the characteristics of the product, and at the same time, it enables the window layout and product introduction to meet the consumer's general psychological behavior, that is, allowing the consumer to look after the beauty and comfort, and to have a good feeling and longing for the product. A good window arrangement can not only introduce products, guide consumption, and promote sales, but also can become an art masterpiece that attracts past pedestrians in front of the shops.
As Jimmypo said, "Let the customer's eyes stay in the shop window for 5 seconds, and you'll get twice as many deals as the competitive brand."
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