1) The temporal principle
Principle of timeliness: The hue should be appropriate for the season in which the product is marketed. For example, during the sweltering summer, blue can be used to symbolize the sea and the sky and draw attention to the sense of coolness.
2) The idea of appropriate goods
"Suitable product" indicates that, in order to prevent a sense of discord, the store's decorative color scheme should be in harmony with the merchandise. As an example, consider many stores belonging to the same brand.
3) The fit principle
"Appropriate" refers to the color scheme of the store being consistent with its character and design; otherwise, it will negatively impact the store's reputation, quickly causing it to lose its individuality and distort the perception of the brand.
4) The appropriateness principle
"Suitable for people" refers to the store's efforts to completely take into account the color preferences and sensitivity of its target clientele while doing color planning. This allows consumers to feel at ease and enjoy their shopping experience from the moment they walk through the door.
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