A successful window can reflect a brand's personality, style and understanding of culture. In today's increasingly fierce competition in the clothing market, many brands，such as CHANEL，attach great importance to brand culture and terminal management. Window display design as a very powerful "weapon" for product promotion and cultural communication, has begun to play more and more important role in the sales terminal.

The intuitive display of the window makes it more convincing and realistic than TV media and print media. Its silent shopping guide language and implicit shopping guide are irreplaceable by other marketing methods in the clothing store.

Promotion is the main purpose of the window display. In order to achieve the marketing goal, the display artist can achieve the purpose of selling by attracting customers and inspiring their desire to purchase through the organization and placement of clothing, models, props and background advertisements in the window.

In a general clothing store, the width of the facade is generally within 8 meters. According to the average person's speed of travel, the passage time is about 10 seconds. How to grasp the customer's gaze in this short 10 seconds is the window design. The most critical issue.

There are many design methods for window display. In addition to familiarity with marketing and aesthetics and solid design skills, a good window designer must pay more attention to the design from the perspective of the customer. Making window a favorable tool for clothing companies to win the terminal.