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Making sportswear "run"

In the retail industry, window displays are the first thing that attracts customers. Traditional static mannequins no longer meet consumers' expectations for dynamic displays. AFELLOW's newly developed electric running mannequin robot is injecting new vitality into sportswear retail with its disruptive dynamic aesthetic.

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The perfect fusion of technology and aesthetics

Powered by high-precision motors, the robot's movements are fluid and natural, perfectly replicating the limb swing and center of gravity shifts of a real person running. Whether it's the cushioning of sneakers or the stretchability of yoga pants, these dynamic displays amplify the experience. Its fiberglass material is not only lightweight and durable, but its matte white finish acts like a canvas, seamlessly highlighting the cut and color of the garment.Compared with traditional models, its advantages are particularly significant:

1. 24/7 continuous operation, plug in and work, requiring no frequent maintenance;

2. The minimalist base design saves space and avoids the aesthetic impact of bulky brake devices;

3. The dynamic visual impact directly stimulates customer engagement, making it particularly suitable for showcasing the functionality and dynamism of sports brands.

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The "traffic password" in the window

Imagine this scene: A sports brand store in a prime shopping district places this robot in the center of its curved display window. Dressed in its latest fluorescent green running suit, it runs in circles on a mirrored base that simulates a running track. As night falls, the breathable mesh fabric of the suit, illuminated by side spotlights, shimmers with movement, and the anti-slip ridges on the soles cast dynamic shadows.

 

Passersby stop to take notice—some pull out their phones to record short videos and share them on social media, captioning them, "This store's model can run!" A young couple pushes the door open, points at the robot, and asks, "Do you have this outfit in my size?" Even the owner of the neighboring shop inquires, "Where did you order this model? We want to use it to showcase ski wear."

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Commercial value from display to conversion

 

AFELLOW's design not only overcomes the rigidity of static displays, but also allows the merchandise to "speak for itself" through dynamic storytelling. For retailers seeking differentiation, this is no longer just a mannequin, but a 24/7 intelligent salesperson. As technology empowers visual merchandising, the boundaries of apparel display are radically broken.

E-mail:sales@afellow.com

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