You might not know that the larger the store, the more areas are prone to becoming "cold zones"—areas customers can't see, which is a waste of space. If you own a clothing store, are you truly utilizing every square meter effectively?

A "cold zone" refers to a space in a store that isn't being used effectively and doesn't generate sales. Customers rarely go there, and we often call it a "dead corner." It neither attracts customers nor generates sales, and it also increases the cost of store displays.

But should we abandon this space just because it doesn't generate sales? Of course not! Don't underestimate this "cold zone"—activate it, and you can earn hundreds of thousands more!

Which locations are most likely to become "cold zones"?

1. The end of a long, narrow store

2. The corner of an irregularly shaped store

3. Behind a pillar

So how do you activate a store's "cold zones"?

1. Display products with strong colors. Colors are the most direct sensory stimulation for people. 1. When a store develops a "cold zone," displaying brightly colored merchandise in the corners to make them more eye-catching is the most direct and simplest method.

2. Use Display Points (PPs) for Guiding Customers PPs, or key product displays, are essential. Since cold zones don't generate revenue, consider adding PPs to guide customers.

Add several mannequins, showcasing pre-made outfits of the store's latest featured items. Displaying these mannequins allows customers to better connect with the merchandise.

Remember: Up to 85% of customers change their purchase decisions in-store. Therefore, use PPs to draw customers' attention to items they're interested in, thus generating a desire to buy.

It's crucial that the PPs are placed near the designated display points, making it easy for customers to find the corresponding items. If a customer sees an outfit they like but can't find the individual pieces to try on, they're likely to abandon their purchase.

3. Turn Cold Zones into Photo Spots There are many ways to transform cold zones into display spaces.

For example, you can create a charming photo spot in the less-visited area, attracting customers' attention and encouraging them to take photos and share them on social media, thus achieving spontaneous promotion.

Transform the less-visited area into an experience zone or service space. Some shops are bolder and directly transform their less-visited areas into coffee break areas.

Not every customer who enters a store comes with a shopping purpose; some are just accompanying someone. However, we can convert these potential customers into actual customers by highlighting featured items around the break area. Besides turning it into a coffee break area, it can also be transformed into a children's play area, a DIY customization area, etc.

If it's a children's play area, it can provide convenience for mothers who bring their children to buy clothes, which is also a plus.

Therefore, a good store should not waste a single square meter of space. You can refer to the above methods to minimize the occurrence of less-visited areas in your store.