In marketing practice, display and presentation are one of the most effective methods. They not only visually present products but also shape brand atmosphere and guide consumer decisions. The flexible use of display props is key—like stage scenery in a play, they imbue clothing with context and emotion, transforming static displays into dynamic visual expressions.

Successful displays often rely on six techniques: contrast to highlight differences, symmetry to create balance, hierarchy to create rhythm, clear categorization to convey logic, themes to tell a story, and seasonal changes to stay in tune with market trends. The effective combination of these techniques allows products to maximize their appeal within a limited space.

However, beyond techniques, a deep understanding of the brand is paramount. Before starting a display, a comprehensive study of the brand's philosophy, style, lighting design, display case height, and even store capacity and conversion rates is necessary. Only by integrating the display system with the brand's DNA can true scene empowerment be achieved.

At the same time, insight into product selling points and customer psychology is more important than any technical skill. Understanding the preferences, needs, and behavioral patterns of the target customer group is crucial for a display that truly resonates with them. It's worth noting that there's a visual complementarity principle between clothing and accessories: simple clothing needs complex accessories to embellish it, while elaborately designed clothing is best paired with simple accessories, thus maintaining overall visual balance.

Finally, display designers should always maintain a self-reflective and user-oriented mindset: "The root of all problems lies with me," "Don't complain about customers," and "Customer feedback is the truth of the market." Only by remaining professional and open-minded can displays be transformed into a brand language that continuously drives sales.

Through systematic planning, human-centered insights, and dynamic adjustments, displays transcend simple placement, becoming a silent yet powerful marketing dialogue connecting products and consumers.